Travel & experiences marketing needs an approval process as well as creative work. An unchecked claim or a review reply that exposes private information can undermine trust. This is a working list of questions to check before publication.
The rules and guidelines to check against
- Consumer protection guidelines on drip pricing and dark patterns
- Clear inclusions/exclusions and cancellation terms
- Accurate claims about approvals and affiliations
These are pointers for review, not legal advice. Confirm the specifics with a qualified adviser.
What a trustworthy travel & experiences brand visibly shows
- Full price and inclusions
- Cancellation and refund terms
- Named planner and emergency contact
- Real traveller photos and stories
Common questions to review
How can a travel agency stand out from online booking sites?
Specialise and support: be known for particular trips or travellers, design itineraries with local insight and offer a named person before and during travel. Booking sites sell inventory; agencies sell confidence.
What should a travel package page include?
Day-wise plan, inclusions and exclusions, total price with taxes, cancellation terms, what is not guaranteed (such as weather) and who to contact on the trip.
A quick pre-publication check
- Every package shows inclusions, exclusions and the full price with taxes.
- Travellers have a named contact before and during the trip.
- You are known for a specific kind of travel, not “all destinations”.
If any of these is a “no”, fix it before spending on promotion. You can score all eight checks in two minutes with the free brand health check.
Want this checked for your tour operator?
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